Meet the
machine

The Machine is our groundbreaking platform to help businesses grow and scale–internally, we call it our “Operating System.” It’s a thoughtfully crafted combination of workflows and technology that helps us leverage our deep network of connection points: the most sophisticated market data, the multi-disciplinary experience of our team, and the know-how and capacity of our talented category experts.

The results of working with us and The Machine? You move faster, avoid costly mistakes, and scale more efficiently and successfully than you ever dreamed you could.

We connect you to

Intelligence.

Data Science is the backbone of modern business, the accelerator of human potential, and what’s necessary to work smarter and without bias. As a PE firm with a data-science mindset, we support your growth with insights that extend way beyond what you could generate on your own.

We connect you to

Purpose.

Our Glass Box Framework helps you clarify your values and priorities around your purpose, while also looking at more tactical markers of success like EBIDTA performance and what a favorable exit might look like. This approach allows you to get—and stay—in alignment with all of your stakeholders so you can grow your business in a meaningful and sustainable way.

We connect you to

People.

No one person or team has all the answers. The best answers often rely on tapping into the expertise of the best and the brightest across disciplines, categories, and experiences. Our Collaborator Network is a network of business leaders who are at the top of their game and who get out of bed every morning excited to get smarter together. These aren’t traditional advisors, but real operational collaborators that offer their expertise at your most critical moments of need—and beyond.

“We’re not your average private equity nerds. We’re also systems, community, data, culture, technology, marketing and innovation nerds.”

See how the machine works for Super7

We’re able to help one of the most beloved brands in the space by supplying operational horsepower and a network of collaborators.

Let’s talk

If you're an entrepreneur, investor, or business leader who believes that people are the driving force behind transformational growth, we’d love to hear from you.